10 Reasons Why You Should Shop Small and Shop Local

Last Updated 11/22/2023


Shopping small, or supporting small businesses, can have various positive impacts on local communities, the economy, and even the overall shopping experience. Here are several reasons why shopping small is often encouraged:

  1. Community Support: Small businesses are often integral parts of local communities. When you shop small, you contribute to the economic well-being of your community by supporting local entrepreneurs and business owners.

  2. Job Creation: Small businesses are significant contributors to job creation. By supporting them, you help sustain and create employment opportunities within your community.

  3. Unique Products: Small businesses often offer unique, handcrafted, or locally made products that may be more distinctive than mass-produced items. This adds diversity to the market and gives consumers access to a broader range of goods.

  4. Personalized Service: Smaller businesses often provide more personalized and attentive customer service. The owners and staff may have a deeper knowledge of their products and customers, offering a more tailored shopping experience.

  5. Entrepreneurial Spirit: Supporting small businesses encourages entrepreneurship and innovation. Many small business owners are passionate about their products or services, and your support helps them pursue their dreams and ideas.

  6. Preserving Diversity: Shopping small helps maintain a diverse marketplace. A mix of small and large businesses contributes to a vibrant and competitive economic landscape.

  7. Civic Engagement: Small business owners are often deeply involved in their communities. When you support local businesses, you contribute to a sense of community and civic engagement.

  8. Fostering Innovation: Small businesses can be more agile and responsive to market demands. They are often at the forefront of innovation, bringing new and creative products or services to the market.

  9. Economic Resilience: Supporting small businesses can contribute to the economic resilience of a community. When there is a diverse range of businesses, the local economy is less vulnerable to the ups and downs of specific industries.

  10. Shopping Experience: Shopping at small businesses can provide a more intimate and unique shopping experience. You may get to know the business owners and feel a stronger connection to the products or services you purchase.


    We hope you choose to Shop Small and Support Local everyday but especially on Small Business Saturday which falls on the Saturday after Thanksgiving each year. We'd love to see you in Fayetteville, TN!

Click an image below to display the larger version.

Meet the Members: Kari & Tim Desmarais of Feral Flowers FarmKari and Tim Desmarais are the founders of Feral Flowers , a growing flower farm in Lincoln County focused on cultivating specialty bloo...
Meet the Member: Nicole Treola of 1952 SocialNicole Treola is the visionary behind 1952 Social , a new event space in downtown Fayetteville designed to bring people together in a st...
Meet the Member: Arch Trimble of Arch About TNArch Trimble, founder of Arch About TN , brings a unique and deeply personal perspective to economic development in Tennessee. Based in ...
Meet the Member: Marsha Hale of Jack Daniel’sMarsha Hale serves as the Executive Administrator for Jack Daniels and is also the President of the Moore County–Lynchburg Chamber of Co...
LOVE THY NEIGHBOR Merchant Mixer
Jun 25, 2026
5:00 PM CDT
4120 Thornton Taylor Parkwa...
Fayetteville, TN 37334
Read More 
3rd Annual Race to Main
Jul 04, 2026
8:00 AM CDT
Fayetteville, TN
Read More 
America 250 First Saturday
Jul 04, 2026
9:00 AM CDT
100 Main Avenue N, Suite 1A
Fayetteville, TN 37334
Read More 
LOVE THY NEIGHBOR Merchant Mixer
Jul 23, 2026
5:00 PM CDT
204 College Street East
Fayetteville, TN 37334
Read More