Fayetteville Main Street is excited to be the first community to join the “Experience Tennessee Community Tourism Project,” a comprehensive tourism development partnership with South Central Tennessee Tourism Association, dba Experience Tennessee. To officially launch the effort, an opening workshop will be held at 5:30 p.m., CST, Feb. 29, 2024, at the Fayetteville Main Street offices, 100 Main Street #1A. The program is open to both Fayetteville Main Street members and those who are interested in being members of the organization. 


“We are honored to be selected for the inaugural phase of this project, poised to make a significant impact on the tourism industry in Downtown Fayetteville and throughout Lincoln County,” Executive Director Aimee Byrd, Fayetteville Main Street, said. “Over the past two years we have expanded our partnership with Experience TN. We are grateful to the Experience TN team, as their support promises to provide our local businesses and members with the essential tools needed to amplify our tourism impact."


The Experience Tennessee Community Tourism Project will be facilitated by the South Central Tennessee Tourism Association at no cost. The initiative is designed to help businesses in the attractions, eat & drink, lodging and shopping sectors become more "tourism-ready" by tapping into resources available to them at the local, regional, and state levels. The programming includes workshops designed to focus on tourism and travel trends and marketing strategies targeting the travel demographic. Lori Grimes, director of business strategy for South Central Tennessee Tourism, will facilitate the program in Fayetteville.

“The South Central Tennessee Tourism Association is dedicated to assisting local businesses absorb the full impact of visitor spending, which generates more than $24 billion for Tennessee’s economy,” Grimes said. “By leveraging our toolkit and educational workshops, businesses will be better equipped to make the most of tourism, Tennessee’s second largest industry.”

For details, visit Fayetteville Main Street or SCTTA.

Make plans to attend. Pre-registration is not required.


The Experience Tennessee Community Tourism Project will eventually serve the entire South Central Tennessee region by partnering with downtown programs and chambers of commerce. The initial phase of this project will start with downtown and Main Street programs in select markets; additional markets and partnerships will be announced throughout the 2024 program rollout.



Fayetteville Main Street

100 Main Avenue N, Suite 1A, PO Box 162, Fayetteville, TN 37334
Feb 29, 2024
5:30 PM CST
RSVP RequiredAccepting Online Registration