A program designed to help you pave the path to building a successful product and business
Made possible by: Fayetteville Main Street & Launch TN
Program Launch: June 18
Application Deadline: June 1

Are you looking to launch or grow your own consumer-packaged goods business? This program is just for you.

Fayetteville Main Street is partnering with Proof Incubator to offer support to business owners who are pursuing a business in this sector. Fayetteville Main Street and Proof's team are committed to helping guide entrepreneurs to building a successful product and business foundation.

This program is designed to help you gain the tools and confidence you need to succeed in the critical areas of your business.

Improve your operations by evaluating  the strengths and weaknesses of your business model and operating structure 


Identify your core customer and explore modern marketing strategies to effectively reach them


Understand the true cost of your product, from production to distribution, and explore opportunities to fund your business

In this course you will not only get access to relevant, on-demand content and resources but to world-class expertise as well.


  • An 8-week consumer package goods 101 training program

  • 12 weeks of e-Learning platform access with a resource library, tools, guides, templates, and videos

  • Access to 5 live "Office Hours" sessions where all participants are invited to speak with the Proof coaches and expert guest speakers

  • Up to 6 Hours of personalized 1-on-1 consulting from an industry expert


  • You have a CPG product that you have been distributing locally and want to create partnerships with wholesalers, large retailers, or a co-packer.

  • You are a restaurant or catering service owner who serves a unique product in house and there is demand to package and sell that product to the public.

  • You have expertise in creating a certain food or beverage and are committed to learning how to turn it into a business and begin distributing the product.

Now Accepting Applications
Program Launch
June 18

About Proof

Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community. 


Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.

Learn more about Proof at

Heard Dat Kitchen
New Orleans, LA

I found that every session provided me with amazing information, and tools to utilize in growing our business.


Martha's Kitchen
Philadelphia, PA

Every session was beneficial to me and my business.

Lil Mama's
Chattanooga, TN

It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.

Fayetteville Main Street

100 Main Avenue N, Suite 1A, PO Box 162, Fayetteville, TN 37334
Jun 18, 2024
5:30 PM CDT to 7:30 PM CDT
RSVP Required