Meet the Member: Justin Harwell, President of First Commerce Bank – Lincoln County Branch

Justin Harwell leads the Lincoln County branch of First Commerce Bank, a community-centered financial institution built on relationships, service, and trust. With a deep commitment to supporting local individuals and businesses, Justin and his team work every day to help customers grow and thrive.

Fun Fact
Justin is passionate about family, farming, and time outdoors. When he is not at the bank, you can often find him golfing, working on the farm, or out duck hunting.

About First Commerce Bank
First Commerce Bank is dedicated to providing relationship-driven banking with a hometown feel. Their full range of financial services includes:

• Personal and business banking
• Commercial lending
• Cash management services
• Tailored financial solutions for individuals and businesses

Their mission is simple: understand the needs of the community and support customers one opportunity at a time.

Why Justin Loves Doing Business in Fayetteville
“Fayetteville is a community where relationships still matter. People value trust, honesty, and genuine connection. It’s a place where you can build long-term relationships and truly do life alongside the people you serve.”

Why Main Street Matters
Justin believes that a strong downtown is essential for a strong community. Supporting Main Street means investing in small businesses, encouraging local growth, and building a vibrant environment that draws people to live, work, and visit.

We are proud to have Justin Harwell and First Commerce Bank as part of the Fayetteville Main Street program and appreciate their dedication to strengthening our community.